BJP govt. spent ₹44 crore on media ads in four months ahead of Assembly polls, reveals RTI query https://www.thehindu.com/news/national/karnataka/bjp-govt-spent-44-crore-on-media-ads-in-four-months-ahead-of-assembly-polls-reveals-rti-query/article66904454.ece  May 28, 2023 
This was informed by the Department of Information and Public Relations in response to a Right to Information Act (RTI) query filed by Puttur-based activist Rajesh Krishnaprasad

https://www.hindustantimes.com/india-news/6491cr-spent-on-advertisements-in-media-in-eight-years-i-b-ministry-101670957676039.html ₹6,491 cr spent on advertisements in media in eight years: I&B ministry ByAnish Yande, New Delhi Dec 14, 2022 

Govt spent ₹967.46 crore on advertisements in print media from 2019-20 to 2023-24 https://www.thehindu.com/news/national/govt-spent-96746-crore-on-advertisements-in-print-media-from-2019-20-to-2023-24/article67654389.ece#:~:text=The%20government%20on%20Tuesday%20said,%2D20%20to%202023%2D24.
Anurag Thakur said the CBC releases awareness/publicity campaigns.
December 19, 2023

Wonder what the break up of expenditure is.  Is there a media plan, based on which the ads are distributed.